Anti-oppressive Copy for Human-first Brands
Harm less. Sell better.
Most companies use copy to prey on potential customers. Few turn browsers into buyers with words that convert without causing harm.
If you’d like to be one of the few—you’re in the right place.
I’ll hook you up with words that sell without the sleaze.
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Let’s Work Together
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Copy Intervention
You’ve written the copy (hey, that’s something) but is it working for you? You’ve got a lot to lose by just hoping for the best. Get an expert’s opinion to optimize your copy fast, without a total rewrite.
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Total Copy Takeover
Let me write it for you. I’ll handle your sales page, email sequence, landing page, and more so that you can get back to whatever you’re best at.
Client Love
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Natalia helped Popcorn clients get really clear on their mission, vision, values, voice, and tone. Some of the strategic pieces that she's helped create are still being used at the agency today. I would 100% recommend her without hesitation.
Dennis P., Popcorn
Your copy won’t cut it
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Your copy won’t cut it •
You need a Copy Intervention.
Affordable solution. Actionable advice. Easy fix.
Without a doubt, you are enough. Your copy? Mmm that’s questionable. I bet you’re a decent writer, but you’re not a trained conversion copywriter with a harm reduction lens and a decade of experience. My eyes on your copy will make all the difference.
How the Copy Intervention helps
Master Your Message
I’ll take your message from weak-and-watered-down to made-to stick.
By the time I’m done, your prospects will have no doubt that buying from you is a smart move. The only move.
Get ready for copy that’s clear, connecting, and conversational.
Convert like a Champ
Nobody likes a cash-blocker (crappy copy that gets between you and their wallets).
Quit creating resistance in your would-be buyers. Make edits that kick out the crickets.
The outcome: copy that can’t stop, won’t stop converting all the leads.
Reduce Harm
Let’s make sure your copy isn’t hurting humanity.
I’ll point out areas where your language could use more inclusivity.
And I’ll replace anxiety-inducing tactics with messages that are designed to move your prospects to a calm and confident “yes!”
What’s Included
A recorded video assessment to walk you through what’s not working and what to do about it.
An easy-to-follow report with notes and actions for you to implement.
Specific directions for key copy pieces (headlines, sub-heads, subject lines, and calls to action).
The Investment
The Copy Intervention is the fastest way to optimize your conversion copy without spending weeks and thousands of dollars on an entire rewrite.
For $997 you can boost your landing page or sales page or about page + homepage. If you’d like my eyes on an email sequence or the whole funnel, get in touch for a quote.
Tired of staring at a blank page?
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Tired of staring at a blank page? •
You need a Total Copy Takeover.
Blinking Cursor Syndrome is a universal experience. You’re not the only one struggling to come up with what to say. And even when you do find words, you’re worried they’re not the words that actually work.
I can help. I happen to write copy that gets results. And I’ll write it in your voice in a way that aligns with your values.
A proven process
My 4-Step Total Copy Takeover System
My signature approach combines data and strategy with empathy and integrity. And it works!
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Start with the facts.
I map out a strategy that's aligned with your goals and dive into the data to learn how your customers think, talk, and act.
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Set up for success.
I organize your key messages and set the conversion framework that gets your dream customer to “gimmeeee!”
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Make it human.
*Insert your winning personality here.* We’ll make your copy recognizably you. Because, people like to buy from people.
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Filter for harm.
We’ll make sure your copy is inclusive and converts without raising your customer’s cortisol levels.
The Investment
It depends on the project. Full disclosure: My custom projects start at $4000. Get in touch for a quote based on your needs.