Hate to break it to ya but…
If your content isn’t closing deals, it’s probably costing you.
👉🏽 You need to connect your content to your core offering with a messaging strategy that gets you sales. 👈🏽
Any of this sound familiar?
Your offering has produced great results yet it’s a struggle to get sales.
People engage but barely anyone’s buying.
You spend SO much time and energy creating content that just isn’t converting.
You’re scared of being too salesy but you don’t know how to sell in your content without sounding like an infomercial.
You’ve thought about dropping your price or dishing out discounts out of desperation.
My friend, all of the above are symptoms of non-existent or weak messaging.
Wouldn’t it be nice if we could just post whatever we felt like and then CHA-CHING goes the Stripe account? 🤑
That’d be reaaal nice…but it doesn’t quite work like that.
If you want your content to bring in all the leads and buyers, you need a messaging strategy that outlines what your content needs to say and when to say it.
That’s exactly what we’ll figure out during your Messaging Matters VIP day.
“Wait but WTF is ‘messaging’ anyway…?”
Messaging is the strategy that comes before the content.
It’s the throughline that makes all your content pieces work together cohesively to get you leads and sales.
Messaging decides things like:
What you talk about (and what you don’t)
What you talk about in each phase of the buyer journey (your message will differ when you’re talking to a total stranger vs a subscriber who has followed you for months).
The themes you repeat
The angles you need to hit
The stories you need to tell
The key talking points that move prospects closer to the sale
The way you position your offering
Without a messaging strategy, content becomes nothing more than random acts of marketing.
With an effective messaging strategy, every piece of content gets you closer to hitting your sales goals.
Ready for a messaging makeover?
What we’ll work on during your Messaging Matters VIP Day:
✅ Positioning that makes your offering the obvious choice
✅ The key talking points your content needs to hit to move prospects closer to the sales
✅ A one-liner description of your offering that’ll have your prospects paying attention
✅ The stories you need to tell to appeal to your best-fit buyers
✅ The angles you need to hit at each point in the buyer’s journey (because your message will differ when you’re talking to someone who just discovered you vs someone who has followed you for months)
✅ A content plan with 36 talking points designed to increase sales over the next 3 months.
“That’s me! Where do I sign up?”
O and you’ll get these bonuses as well:
👉🏽 A sales page template that made me $140K in one launch.
👉🏽 A marketing consultation to discuss the best organic marketing path to getting more eyeballs on your offering (based on your capacity and your strengths)
👉🏽 Brainstorm lead magnet
👉🏽An audit of either one social profile or an opt-in page to ensure that it’s set up to get maximum leads.
content calendar with 36 talking points designed to increase sales over the next 3 months.
✅ Your messaging strategy for one offering, including
The key talking points your content needs to hit to move prospects closer to the sales
✅ The stories you need to tell to appeal to your best-fit buyers
✅ The angles you need to hit at each point in the buyer’s journey (because your message will differ when you’re talking to someone who just discovered you vs someone who has followed you for months)
“That’s me! Where do I sign up?”
Meet your messaging mentor
Hi, hey, hello. I’m Natalia Sanyal, messaging strategist for high-integrity personal brands.
I’ve created messaging strategies and written copy and content for brands like Apple, lululemon, Glennon Doyle, Layla Saad, and Gabrielle Bernstein.
I’ve The #1 request I get is to write other people’s content. I used to do that for 5-figure monthly retainers.
Now I’m going the accessible route and offering content templates, prompts, and tips for $33/month.
Your content isn’t converting because you skipped step.
You need a messaging strategy to make your offering the OBVIOUS choice.
✅ Understand the impact content can have on their business.
✅ Are the face of their brand.
✅ Want to level up the quality of their content.
✅ Don't want to take a content-writing course.
✅ Learn by doing.
✅ Struggle with publishing posts and newsletters regularly.
✅ Aren't great at writing content.
✅ Have no idea what to write about.
✅ Don't know the rules of online writing.
✅ Don't know how to share their expertise without giving off stuffy corporate vibes.
✅ Care about anti-oppressive content practices.
“That’s me! Where do I sign up?”
Any of this sound familiar?
-
✺
You don’t get enough traffic to your sales page.
-
✺
People engage with your content but barely anyone’s buying
-
✺
Your offering blends in with all the other options, giving your prospects no real reason to choose you.
-
✺
You’re spending so much time and energy creating content that just isn't converting.
-
✺
You know why your offering is incredible but you don’t know how to articulate that in your content.
-
✺
Your sales call work but they also clog up your calendar.
“I’ve made more quality connections and have cut the time I spend on writing LinkedIn posts in half.”
Taj M. Smith
“I’m writing quickly and feel like myself. The breakdowns are helpful because I can see the strategy behind each post and can really customize it. These really are prompts, not mad libs.”
Crispin Spaeth
“I love that Momentum offers human prompts, human coworking space, and an ethical perspective for service providers.”
Molly Rose Levine
“Posts based on Momentum templates are performing much better than posts that I start from scratch or build with other templates.”
Timothy Hobson
“I’ve found my sweet spot in consistent posting!”
Valerie Moseley
“I've been posting just about every weekday for almost 2 years and it was starting to feel pretty stale, so the templates were awesome. Also, love that you provide the WHY and a few examples of how it could be used in different scenarios.”
Susan Boles
“I’m glad I signed up, and love it so much I encouraged my husband and best friend to sign up too.”
Jennifer van Alstyne
✺ Frequently asked questions ✺
-
Yes! You’ll find oodles of sales content prompts/templates in the membership. And—we’re not doing promo-style content every single time (trust me, that won’t fly).
You can expect templates/prompts that are designed to help you get noticed, build trust, attract future buyers, spark conversation, convert, and be human (which is especially important in the age of AI and especially for personal brands).
Also, content is a long game, not an overnight cashflow fix. There are many factors that go into generating sales.
Like: a solution that people actually want/need, a solid offer, the right price, a strong sales page, social proof…etc. But you will get zero customers from your content if you don’t publish (obviously) or if you’re not great at the writing bit. That’s where Momentum comes in. -
Momentum subscribers use my prompts and templates for LinkedIn, email newsletters, IG carousels, email newsletters, YouTube video scripts, and Threads. But the prompts/templates and references are based off of my LinkedIn posts and newsletter content.
-
Noooot at all. Here’s why. I DON’T give you a fully written post where you just fill in 3 words and then copy + paste + publish.
I DO give you the topic angle, the post structure to guide each sentence for flow, and the understanding. You fill in the details reflecting your biz, your voice, and your audience—truly making it your own.
I also include two examples for each template to show you just how different the posts are from one person to the next. -
No. You can sign up for the monthly option and cancel anytime before your renewal date. If you sign up for the annual plan, you can unsubscribe from the following year's subscription if you cancel before your annual renewal date.
-
Yes you can unsubscribe at any time through your customer hub or you can email me at info@nataliasanyal.com and I'll cancel your subscription—no questions asked.
-
Yes you can. I’d say 50% of Momentum members use my prompts instead of AI. The other 50% use my prompts with AI (although I highly suggest you infuse your content with your own voice, stories, and ideas).
-
You’ll get access to at least a year’s worth of prompts/templates as soon as you sign up!
-
Due to the digital nature of this product, refunds are not available.