Grow your personal brand with integrity and intention. Cuz predatory marketing is harmful and ‘winging it’ is expensive.
Welcome to the Good Growth Lab
Where humanity-first entrepreneurs market themselves in a way that supports their business goals, respects their prospects, and protects their energy.
Earlybird enrollment is open. We start on June 30th.
Any of these sound like you?
“My marketing strategy: Everything Everywhere All At Once”
A mind-bending movie, yes, but also… a mind-numbing marketing approach, amirite?
Hey, it’s not your fault. You’ve been taught to prioritize volume over your wellbeing.
“Not entirely sure if it’s working…”
Sounds like you’re doing guesswork marketing—which might work every now n’ then.
But you kinda wish you knew what’s working n’ what’s not so that you could save time/energy.
“Yeah I want more business but I can’t with the manipulative tactics.”
First off, THANK YOU for refusing to sell your soul to sell your stuff.
And also, there is a different approach to marketing you need to know about.
Introducing the Humanity-First Marketing Method™.
This method provides you with alignment, potency, and predictability in your marketing.
Here’s what it entails:
1. Choosing meaningful metrics that will signal whether or not you’re on the right track
2. Reviewing and learning from those metrics regularly
3. Unlearning the manipulative marketing approach we all know and hate and replacing it with integrity-filled alternatives.
4. Packaging your mission and expertise into impossible-to-ignore messaging that stands out and calls in perfect-fit customers.
The Humanity-First Marketing Method™ allows you to:
Market yourself online in a way that actually supports your business goals
Make smarter marketing decisions by focusing on what works and eliminating the rest
Get more leads without abandoning your values
Garner more interest and make more sales without stretching yourself thin
Make digital marketing more predictable
“I have literally never seen marketing advice that's anything like the content in this program!
The content was informative, engaging, and encouraging. It was so dope to hear Natalia talk about *why* some specific, common marketing strategies are kind of (or outright) slimy. I think a lot of the marketing advice out there is the same stuff over and over. It has a "this is how it's always been done" vibe. Get Embodied's content always made sure to keep people at the center--whether it was me or my clients. Going through the coursework was like a breath of fresh air. And being able to be in the mind of my ideal clients has made it so much easier to talk to them in my marketing.”
-Sabrina Estudillo Butler, Nonfiction Book Coach at Unpolished Words, on why she loved Get Embodied (curriculum included in the Good Growth Lab)
“Within a month of exiting the program, I've been invited to speak at 2 conferences, and 6 people have reached out to me.
The content is justice-oriented. Being able to keep your honesty and ethics while you sell is not a conventional way of marketing. Get Embodied helped me find a way of marketing that didn't sell my soul while targeting people and businesses that needed my voice.” - Miyah B, Founder of Ethical Storytellers Inc., on why they love Get Embodied (curriculum included in the Good Growth Lab)
“Don't wait. I'm glad I signed up, and love it so much I encouraged my husband and best friend to sign up too.
Natalia is the difference. I'm here because of her values and the change she creates in the world for how people think about marketing, especially in terms of how it aligns with our values.
I love the co-working calls because it helped me build a habit for writing consistently, and felt like a repeatable practice because it was in a group.”
-Jennifer van Alstyne, Founder at The Academic Designer LLC, on why she loves Momentum (included in the Good Growth Lab)
Enter the Good Growth Lab
A 6-month digital marketing & messaging program for personal brands who are ready to do less of what’s not working and more of what feels good, does good, and grows their business.
Earlybird enrollment is open. We start on June 30th.
What’s inside the Good Growth Lab?
Online Quarterly Re-Focus Sessions
With my guidance, every quarter you’ll review your metrics, reflect on the learnings, map out a plan for the next 90 days, and select a strategic marketing or messaging focus to execute and experiment with.
Dates: These usually fall on the first Wednesday of the first month of the quarter (the next two are on July 2, 2025 and October 1, 2025 at 9 am PT)
Duration: 2.5-3 hrs
Recordings are provided for those unable to attend live.
Q&A Hotline For Personalized Support
Tap the Q&A hotline to get all your messaging, digital marketing, and offer design questions answered by Natalia without needing to be on live calls. You’ll send in your questions as they pop up. At least 2x per month, Natalia will record individual audio responses that are uploaded to a private and searchable podcast feed.
You'll get Natalia’s answers to your biggest marketing, messaging, offer design questions that you can't get anywhere else - delivered in the most convenient, time-efficient way possible.
No more sitting through hours of calls that aren’t relevant to you. You can just choose to listen to the Q&A’s that actually apply to you.
*Weekly Co-working Sessions
Join us once a week for a co-working session where you can spend 90 minutes tackling your marketing activities for the week.
*Note: There may be 2-4 weeks in a 6-month period without co-working sessions (ex. during the late-December holiday season).
Trainings, Templates, & Resources
Over the last couple of years, I’ve created digestible trainings, helpful frameworks, and proven templates that have received rave reviews—and now you get instant access to them so you can make your marketing more powerful, less harmful.
Including these topics (and more):
Decolonize your marketing
Harm reduction in content and copy
Movement-sparking messaging
True-to-you personal branding
Pricing methods (for beta rounds, accessibility, your nervous system)
Sales page training + plug-n-play template
Finding ideal client fit
Sell-outable offer architecture
Minimalist paths to selling evergreen and time-bound offers
Weekly content prompts and templates that keep you human, help you write better, help you sell, and position you as a thought leader
“I received my first major brand partnership of the year with KFC Canada and Ruffles.
That was a really dope milestone after completing the Get Embodied course! Shout out to Natalia for creating a safe space for all of us to thrive and helping me build sustainable and equitable marketing habits.”
- Brittany M., vocal artist, on why she loves Get Embodied (curriculum included in the Good Growth Lab)
"I've gotten super clear and succinct about how I talk my work, my position, and theory of change in ways that I haven't been able to in years to do! Additionally, I found myself feeling incredibly confident about the messaging I want to put out to the world and why I believe what I do. It's an incredible program that is right for you if you are struggling to find your voice in a noisy world.
-Dynasti H., Founder at Dynasti Hunt LLC, on why she loves Get Embodied (curriculum included in the Good Growth Lab)
What changes for you when you join the Good Growth Lab?
Instead of letting vanity metrics mess with you, you’ll make marketing decisions with clarity by tracking meaningful metrics and learning from marketing experiments.
Instead of aimless marketing, you’ll plan your marketing efforts in 90-day cycles and align it with your business goals, your energy, and your life.
Instead of blending in with everyone else, you’ll become known as the go-to on a specific topic within your area of expertise while showing up as your true self.
Instead of just marketing your offers, you’ll build a messaging foundation that leads a movement and rallies the right people.
Instead of producing copy cat offers that you’re not really that into, you’ll refine your client-offer fit and craft unique offers that you’re proud of.
Instead of resorting to high-pressure, manipulative marketing, you’ll learn how to invite people in with humanity-first strategies that actually work.
Instead of spending wayyy too long on writing posts, emails, and sales pages, you’ll use templates from a humanity-first copywriter who has worked with Layla Saad, Deepak Chopra, Apple, & lululemon.
You don’t need to resort to hustle, hacks, and hype to improve your marketing.
You need to get aligned. To lead. To resonate.
That’s the kind of growth you’ll experience inside the Good Growth Lab.
•
impact
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intention
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integrity
• impact • intention • integrity
Start marketing with…
The Good Growth Lab is not for everyone.
It’s for coaches, consultants, course creators, and service providers who…
✅ Enjoy marketing themselves (at least a lil’), and want to be more strategic and intentional about it.
✅ Have a long-term mindset and understand that there are no silver bullets.
✅ Can see marketing as an experiment and can keep going when things don’t work out as expected.
✅ Have the business basics in place and have made sales in their business before.
✅ Are ready to invest time, money, effort, and resources into their business.
✅ Uphold anti-oppressive values in their business and life.
✅ Want to be known for a signature message that attracts the right people.
✅ Want to stand out and be sought after for being themselves online.
✅ Want to grow their audience without compromising their values.
✅ Are confident in their expertise but aren’t sure how to talk about it online.
✅ Are in charge of their own marketing.
✅ Bonus points if you hold one or more marginalized identities and/or serve marginalized identities. Because marginalized identities rarely get 'bonus points’ 🙃 and conventional marketing advice was never made for the likes of us.
“Prior to Natalia’s program, I struggled to connect all that I wanted to share about DEI, Human rights, and Sustainability into what I was offering. This program helped me get crystal clear on my messaging. It's worth every bit of investment that you make. It will be challenging, meaningful and ultimately glorious! You will discover a new way to be and the relief of having all your jumbled up thoughts brilliantly untangled into concise, impactful messaging!”
-Sweta R, Founder at Uncenter Normal, on why she loves Get Embodied (curriculum included in the Good Growth Lab)
Hi, I’m Natalia.
I spent almost a decade in marketing before unlearning a lot of it. As much as I loved the creativity, the strategy, and the psychology—I hated working on projects that weren’t exactly aligned with my values.
I always knew I’d either leave the industry or reinvent it.
Then 2020 happened…the year that got us all fired up and fed up. For the first time, companies had no choice but to become acutely aware of the harm they were causing in their marketing.
And that was the turning point—the opportunity to abandon conventional marketing that I had been fantasizing about.
So I started working closely with DEI consultants and educating marketers on an anti-oppressive approach. I used the same principles in my work with brands like Apple, lululemon, and New York Times bestselling authors like Deepak Chopra, Glennon Doyle, and Layla F. Saad.
Then I took to LinkedIn to spread the humanity-first marketing movement—which led to podcast conversations, virtual workshops, keynote invites and a popular program that resulted in my first $100K launch.
Today, I’m offering my best trainings, templates, personalized Q&A support, accountability, AND regular planning sessions to make sure you always have clarity, alignment, and conviction when it comes to marketing yourself.
Marketing doesn’t have to be a giant question mark, a time-suck, nor an ick-inducing activity.
You can do it in a way that honours your values and supports your business goals.
Join me in The Good Growth Lab, we’ll do it together.
Earlybird enrollment is open. We start on June 30th.
Meet your facilitators
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The Goofball
ROLE: To teach you how to bring play, ease, and connection into your marketing.
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The Visionary
ROLE: To push you to think outside of traditional marketing norms.
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The Strategist
ROLE: To make sure your messaging and marketing are setting you up for success.
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The Sensitive One
ROLE: To show you how to create a safe marketing experience for you and your audience.
“The marketing advice does not objectify our customers, it humanizes them.
The step by step process really helped me get clear on my message. I could tell by her words and her actions how much she really cared about us. I have been in so many online course and coaching relationships where that has not been the case. This was such a blessing.”
-Leighna H., Consulting Psychologist, on why she loves Get Embodied (curriculum included in the Good Growth Lab)
“Whew chile 😂😂😂 the course took me deep into my edges and self-imposed limits and confronted them all. I’m no longer trying to speak to everyone, just those who are most likely tuned into my offerings. There’s no dancing around with your language. Natalia makes us get to the point and remove all of the nonessential elements that clutter our offers and helps us find our kindest, clearest voice.”
-Kevin Anthony Johnson, Founder at Courageous LLC, on why he loves Get Embodied (curriculum included in the Good Growth Lab)
“I've been LOVING Momentum! I used a few of the templates this week and so far, so good! It was SUCH a relief to have some fresh ideas... I'm at the point now where I've been posting just about every weekday for almost 2 years and it was starting to feel pretty stale, so the templates were awesome. Also, love that you provide the WHY and a few examples of how it could be used in different scenarios. The autistic in me LOVED, LOVED, LOVED that. :-)”
-Susan Boles, Business Strategist at Beyond Margins, on why she loves Momentum (included in
the Good Growth Lab)
BTW this is not another
fork-it-up-and-forget-it program.
It’s not just another info dump. I’ve built-in personalized support, accountability, and integration to make sure you get the most out of our time together.
Coworking For Accountability
so that you actually work on your marketing
Guided Planning Sessions
to review, reflect, and strategize for the next 90 days
Personalized Support
through 2-4x monthly Q&A’s on a private, searchable podcast
6 Months Access
which is long enough to make big progress and short enough that procrastination won’t win.
Ready to join the Good Growth Lab?
OPTION A: SUPPORTED (6 MONTHS)
✔️ Two Quarterly Re-focus Sessions to capture learnings, celebrate wins, and plan out the next 90 days (Value $594)
✔️ 2-4x monthly Q&A’s via a private and searchable podcast feed for personalized support from Natalia (Value $1500)
✔️ Bite-sized lessons, plug-n-play templates, timesaving content prompts, helpful resources for messaging and marketing (Value $5000+)
✔️ Weekly co-working so you can work on your online marketing activities alongside others, beat procrastination, get inspired, and stay accountable. (Value $90)
Total value: $7184
Price: 6 months for $2500 USD
Early bird price: 6 months for $2000 USD or 6 monthly payments of $360
OPTION B: THOUGHT PARTNERSHIP (6 MONTHS)
Everything in SUPPORTED plus:
✔️ A private Slack channel where you can ask me any of your messaging, online marketing, offer design questions, including copy feedback, any day of the week. I’ll respond within 2 business days.
Choose this if:
You’d like an experienced, humanity-first marketer as your thought partner
You prefer your Q&A’s to be private
You want support within 2 business days instead of having to wait a week or more
You want private, in-depth copy feedback
Price: 6 months for $8000 USD
Early-bird price: 6 months for $7500 USD or 6 monthly payments of $1325 (3 spots only)
“The relevancy of the material, the level of attention and the quality of feedback I got in this program is better than any other professional development program I've ever done.
I can't imagine getting marketing advice from anywhere that would be as personalized as this experience was. The nudges to think more deeply about what I was trying to say. The overall feedback was of such great quality and really helped me to dig deeper. I feel more confident in my marketing because I've now spent the time to finely craft my message. It's the best thing I've done for myself in ages.”
-Stacey N., Head of employee experience at Pyn, on why she loves Get Embodied (curriculum included in the Good Growth Lab)
“The content and exercises Natalia shared made me do some deep soul searching to understand exactly why I am in the business of creating space for hard conversations. This introspection was key to getting clear on who I am, what change I want to create in the world and what I offer to prospective clients that sets me apart from others in the business.”
-Lindsay H., Owner at Lindsay Humber Consulting, on why she loves Get Embodied (curriculum included in the Good Growth Lab)
“Unlike many prompts I've used, Momentum prompts/templates almost always integrate a sharing element of my character, my values, & my growth.
I've tracked the engagement data and find that the posts based on Momentum templates are performing much better than posts that I start from scratch or are build with other templates. You can trust that the prompts work (perform in the metrics). You can apply them to your unique niche. Starting your writing session by picking one can make drafting go very quick compared to starting with a blank page.”
-Tim Hobson, Owner at Voice for Impact Ghostwriting, on why he loves Momentum (included in the Good Growth Lab)
EARLYBIRD ENROLLMENT NOW OPEN. WE START ON JUNE 30TH.
You might be wondering…
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High-integrity coaches, therapists, consultants, course creators, speakers, solopreneurs, and other personal brands who hold one or more marginalized identities and/or serve marginalized identities.
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There are no refunds offered under any circumstances because you get instant access to the trainings, templates, recordings…etc.
Make sure to make an informed decision about joining. If you choose to enroll with a payment plan, you are 100% responsible for completing all of your payments. The payment plan option is offered as a courtesy. This is not a membership that can be cancelled.If you'd like to talk through your decision to enroll in this program, please don’t hesitate to send me an email hello [at] nataliasanyal [dot] com
OR
DM me on LinkedIn: https://www.linkedin.com/in/nataliasanyal/ -
This program is best for those who’ve been in business for 2 years ish and have a bit of experience marketing themselves already.
If you’d like to chat about this, email me at hello [at] nataliasanyal [dot] com or DM me on LinkedIn: https://www.linkedin.com/in/nataliasanyal/ -
No. This is not about social media trends, algorithm hacks and platform-specific tips n’ tricks (although you can feel free to ask, I’m happy to share what I know).
The messaging training will impact every piece of content you write, podcast you guest on, newsletter you send, sales page you create, and yes, your social posts, too.
But this program is about finessing the foundations of brand messaging, offer creation, measuring your efforts, and creating marketing plans that align with your goals, strengths, and capacity. -
All existing ones, yes.
You’ll get 3 new content prompts/templates every week.
And if I see a need for a new training at any point, I might add one in after you join. -
No sweat. You’ll get the recording.
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The co-working sessions are every Tuesday at 10:30am - 12pm PT.
Please note:
-The day/time may or may not change.
-There are typically 2-4 weeks in a 6-month period without co-working sessions (ex. during the late-December holiday season). -
For in-depth 1:1 feedback from me—on your messaging, content, copy and offer—sign up for the Thought Partnership option if you can.
Through this option, you can also ask questions and receive answers from Natalia privately and within two business days. -
No. If there’s enough interest, I’d be happy to bring in a paid marketing specialist.
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No.
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There will be no community platform but there will still be a sense of community thanks to the familiar faces you’ll see each week on the co-working calls and at the Quarterly Re-Focus Retreats.
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You’ll have access for 6 months.
6 months is spacious enough for you to make significant progress but not enough time for you to procrastinate. -
You can renew your membership for another quarter or another 6 months
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Feel free to email me at hello [at] nataliasanyal [dot] com or DM me on LinkedIn: https://www.linkedin.com/in/nataliasanyal/