Marketing yourself is necessary. But what if, instead of ‘necessary evil’, it felt more like joy, justice, and medicine—for you and your audience?

You’re invited to Get Embodied.

An intimate group program for change-maker entrepreneurs who want to create demand and sell online without sacrificing integrity.

Next cohort runs Summer/Fall 2024

Conventional marketing puts data and dollars above humanity.

It’s all hustle culture, scaling overnight, mind control tactics, and outperforming the competition.

Some people can stomach that. Not you.

You’re in business for money AND impact.
You refuse to sell your soul to sell your stuff.
You take pride in the way you model your ethics in business.

But if you’re reading this, chances are you haven’t figured out how to embody those values in your marketing. And that’s because marketing wasn’t made for people like you.

You need a different approach.

You need to market yourself in a way that feels good, does good, and works wonders for your business.

You need:
1. An anti-oppressive marketing lens that puts humanity first
2. Impossible-to-ignore messaging that leads your movement and calls in perfect-fit customers
3. An unmistakable personal brand that is true to you
4. An uncomplicated marketing plan that creates demand, turns you into an opportunity magnet, and feels like play
5. Solid copywriting skills that stop the scroll and invite action
6. A safe, supportive community to do all this with

Once you get that sorted, don’t be surprised if…

  • Dream clients hit you up in the DM’s.

  • Your unengaged audience turns into enthusiastic advocates.

  • You land a keynote, a PR feature, and all the right podcast interviews.

  • You garner more interest and make more sales, even with a brand new offer and a small following.

  • You fall in love with marketing yourself!

But let’s be honest. This stuff isn’t easy.

Lemme help.

Enter: Get Embodied

A 4-month, project-based program for personal brands who are looking to lead a movement, attract and convert aligned customers, and stay true to themselves in the process.

Next cohort runs Summer/Fall 2024

What exactly will you be doing?

(That’s right. There’s doing involved.)

WEEK 1: Decolonize your marketing mindset

First, we need to unlearn everything we know, dislike, and distrust about marketing.

Why we do it: Marketing as you know it, is broken. If you don’t start this process by unlearning, you’ll struggle to own your power online.

What we cover:

  • Systemic, cultural and experiential influences that have shaped your marketing mindset

  • Anti-oppressive marketing reframes and filters

WEEK 1-3: Become magnetic

In three weeks, you will build your signature brand messaging playbook.

Why we do it: This is the ticket to leading your movement, communicating your value, being the one that comes to mind in your area of expertise, creating content that is compelling to your customers, and getting paid to be yourself. Whew! You ready?

What we cover:

  • What makes you different

  • How to make your writing recognizably you

  • Your brand anthem

  • Your compelling one-liner intro that makes people want more of you

  • Which drives, desires, and challenges you address for the people you serve

  • Ways to gather juicy customer insights so your messaging remains relevant

WEEK 4: Become familiar

You’ll put together a simple content marketing plan that will create demand and keep you top of mind.

Why we do it: To find your high-impact, low-effort sweet spot so you can have a sustainable content marketing practice that makes you the go-to voice by leveraging your strengths and honouring your capacity.

What we cover:

  • Your content marketing pillars

  • An idea generation system so that you’re never staring at a blank page

  • How to repurpose content to save you time

  • Social media marketing boundaries

WEEK 5-8: Embodied content

Now it’s time to actually embody the playbook you’ve been building. I’ll be honest with you, this is when the nerves kick in and the self-doubt goes into high gear.

Don’t worry, I got you. With the right tools for emotional regulation, my guidance, and the support of your peers, you’ll start sharing your message, sparking your movement, and publishing your best content.

Why we do it: We’re not spending a month building the strategy for nothing! It’s time to do the thing. We’ll spend a good few weeks integrating what you’ve built, sharpening your writing skills in the process.

What I guide you with:

  • Anti-oppressive content considerations

  • Writing prompts that that keep your content human

  • Being on-message

  • Sounding like yourself

  • Making it readable

  • Capturing and keeping attention

  • Frameworks and prompts

  • Compelling ways to invite action

WEEK 9-11: Up-level your offer

Now that your personal brand is creating demand, and your movement is gaining momentum, let’s set you up with an offer that serves, stands out, and sells.

Why we do it: Because the way you craft, package, and present your offer makes all the difference.

What we cover:

  • How to take an offer from ignorable to enticing

  • The key messaging elements that speak to your clients’ core desires

  • Finding the tangible transformation

  • Roadmaps for selling evergreen and time-bound offers

  • Anti-oppressive offer considerations

WEEK 12-16: Monetize your movement

Now that you’ve got your offer sorted, in the final stretch, I’ll share what it takes to sell online without selling your soul.

Why we do it: Because you deserve to make [insert desired revenue] without having to morph into a scam artist.

What we cover:

  • Secrets to my $40K launch with a new offer, no mailing list, and a fairly micro social following of ~2500.

  • What it actually takes to make sales online with enthusiastic conviction and unshakeable confidence
    Spoiler: Mindset does nooot do the heavy lifting.

  • Anti-oppressive sales considerations

  • Sales copy that makes your readers feel seen and cared for (aka nervous-system-regulating, revenue-generating words)

  • How to do the ‘building in public’ thing in way that liberates you and builds demand

You’ll walk away with…

  1. An enticing offer with the magnetic messaging to match

  2. My processes/prompts/templates for selling online with integrity

  3. Anti-oppressive marketing filters

  4. A signature brand messaging playbook

  5. A true-to-you personal brand

  6. An evergreen, organic content marketing plan

  7. Writing skills that pay the bills

  8. A healthier relationship with marketing yourself

  9. Meaningful connections with other high-integrity business owners

Next cohort runs in Summer/Fall 2024

•

personality

•

values

•

movement

•

knowledge

• personality • values • movement • knowledge

Marketing that embodies your

Get Embodied is not for everyone.

It’s for coaches, consultants, and founders who…

✅ Uphold anti-oppressive values in their business.

✅ Want to strategically communicate why their work matters.

✅ Want to be known for a signature message that attracts the right people.

✅ Want to stand out and be sought after for being themselves online.

✅ Want a sustainable marketing strategy that doesn’t compromise integrity.

✅ Want to harness the power of personal branding. 

✅ Have 2-4 hours per week to dedicate to this program.

Hi, I’m Natalia.

I spent almost a decade in marketing before unlearning a lot of it. As much as I loved the creativity, the strategy, and the psychology—I hated working on projects that weren’t exactly aligned with my values.

I always knew I’d either leave the industry or reinvent it.

Then 2020 happened…the year that got us all fired up and fed up. For the first time, companies had no choice but to become acutely aware of the harm they were causing in their marketing.

And that was the turning point—the opportunity to abandon conventional marketing that I had been fantasizing about.

So I started working closely with DEI consultants and educating marketers on an anti-oppressive approach. I used the same principles in my work with brands like Apple, lululemon, and New York Times bestselling authors like Deepak Chopra, Glennon Doyle, and Layla F. Saad.

Then I took to LinkedIn to spread the anti-oppressive marketing movement—which led to podcast conversations, virtual workshops and keynote invites. I’m telling you, I’m committed to this mission.

But I can’t do it on my own.

So, I created Get Embodied to teach change-maker entrepreneurs how to market themselves with integrity.

One tight-knit cohort at a time, we’re gonna make this the new standard.

You in?

Next cohort runs Summer/Fall 2024

Meet your facilitators

  • The Goofball

    ROLE: To teach you how to bring play, ease, and connection into your marketing.

  • The Visionary

    ROLE: To push you to think outside of traditional marketing norms.

  • The Strategist

    ROLE: To make sure your messaging and marketing are setting you up for success.

  • The Sensitive One

    ROLE: To show you how to create a safe marketing experience for you and your audience.

BTW this is not another
fork-it-up-and-forget-it program.

It’s interactive and assignment-based—not just an info dump. I’m pulling out all the stops to make sure you get the most out of our time together.

Small Cohort
for an intimate learning environment

Weekly Projects
to implement learnings

Personalized Support
through weekly Q&A’s

Private Peer-to-Peer Community
of change-maker entrepreneurs

Study Sessions
to help you stay on track

P.S. Get Embodied grads get serious perks! Like…

✅ Access to the private grad community of anti-oppressive entrepreneurs

✅ Pop-up challenges for continued expansion

✅ Pop-up group coaching calls for continued support. Yup, ongoing advice from me for free.

✅ Extended access to the learning material

You get an anti-oppressive marketing membership for FREE until the end of 2024 as long as you do the work and complete the assignments. Deal?

Next cohort runs Summer/Fall 2024

AND I’ll help you make up to 4x your investment with the…

ANTI-OPPRESSIVE $10K CHALLENGE

After you’ve completed the program, the real fun begins. Since you’ll be primed and ready to sell, I’ll help you make up to 4x your investment for 30 days—without short circuiting your nervous system.

Challenge participants get:

  • Bonus weekly group Q&A calls for 4 weeks

  • Tools for nervous-system regulation

  • 4 weeks of sales prompts for email and social

  • Peer feedback on your copy and content

  • A complete guide to avoiding oppressive tactics

I can’t guarantee that you’ll make $10k in 30 days. You might make that amount in 10 days. You might make it in 3 months.

Regardless, 30 days of nervous-system-regulated, sales-inducing activities will give you the practice, the conviction, and the learnings to sell on repeat.

Next cohort runs Summer/Fall 2024

Ready to Get Embodied?

next cohort runs Summer/Fall 2024

✔️ Weekly Q&A’s with Natalia

✔️ Accessible online-learning with bite-sized lessons in video, audio, and transcript formats for your learning style

✔️ Step-by-step worksheets to implement your learnings

✔️ BIPOC-majority, peer-run community of anti-oppressive entrepreneurs so you can get feedback, find an accountability buddy, share wins, and support each other.

✔️ Check-ins to ensure progress

✔️ Live Peer Feedback Sessions to help you find your next breakthrough

✔️ Lifetime access to course material and accompanying resources

✔️ *Get Embodied Grad membership to grow your network of anti-oppressive entrepreneurs long after the program is over. This peer-to-peer community includes free pop-up group coaching calls with Natalia for continued support and pop-up challenges for continued expansion. *Note: To be eligible, you need to complete the course work.

OPTION A: SUPPORTED

Everything in Supported, plus:

✔️ Two 30-minute 1:1 coaching calls with Natalia

✔️ In-depth content review: Natalia will provide personalized feedback on 3 pieces of content to determine what you can focus on to create scroll-stopping content.

✔️ In-depth sales copy review of either your sales page or TWENTY social media sales posts.

✔️ Offer messaging review: Natalia will make sure that your offer entices with messaging that hits all the right notes.

✔️ Buyer’s journey review: Natalia will ensure that your organic marketing plan for either an evergreen or time-bound offer is designed to create awareness, trust, and conversions for one free or paid offer.

Full transparency: The hourly rate on my last 1:1 project was $990 USD. So the value of this option is legitimately more than $12,000 USD.

OPTION B: MENTORED

Next cohort runs Summer/Fall 2024

You might be wondering…

  • High-integrity coaches, therapists, consultants, course creators, speakers, solopreneurs, and other personal brands.

  • No refunds for two reasons:
    1) Due to the high-touch nature of the program where I provide my time and expertise.
    2) Spaces are limited and this program is seasonal.

    If you'd like to talk through your decision to enroll in this program, please feel don’t hesitate to send me an email hello [at] nataliasanyal.com

  • Depends on the individual, but I suggest setting aside 2-4 hours each week.

  • Yes!

  • Marketing is necessary at every stage of business, but you need to make sure that you have the financial capacity to invest in this without putting yourself in a tight squeeze.

  • Couldn’t tell you. Maybe it will. Maybe it won’t.

    Your revenue depends on way too many factors that aren’t in my control. I don’t make misleading promises like that.

  • This is about getting clear on your messaging and then sharing that message using a simple marketing plan and solid writing skills for online platforms like LinkedIn, Instagram, your website, your sales page…etc.

    This is not about algorithm hacks and platform-specific tips n’ tricks.

  • You will get access to course content from Weeks 1-8 (the personal branding and brand messaging, and content marketing components of the program) from day one.

    8 weeks later you’ll get access to the remaining course material one module at a time to help you up-level your offer and sell online.

  • Coaching calls are weekly. The schedule is to be determined. Please know that if you can’t make the times, you can submit your questions beforehand and can catch the answer in the recording.

  • You should set aside 2-4 hours every week to do the work. The group Study Sessions are there as an extra boost to catch up or get ahead.

    How it works: We meet on Zoom. You each declare to the group what you will work on. You work on it solo for 2 hours, mics on mute. Towards the end you share where you landed, where you got stuck, and what your next action will be.

  • Every student has the opportunity to have their questions answered in the weekly coaching calls. There will also be monthly Peer Feedback sessions with mini groups where your peers will help you break through walls, share observations, and brainstorm solutions.

    For in-depth 1:1 feedback from me—on your messaging, content, copy and offer—sign up for the Mentored option if you can.

  • No.

  • No. Too many businesses work on the logo and brand colours without figuring out the messaging. Messaging comes first. And that’s what this program is all about.

  • Feel free to email me at hello [at] nataliasanyal.com

Next cohort runs Summer/Fall 2024